DFB Building and Landscaping approached us at a crucial growth point in their business journey.
Based in Dorking, they had built a solid reputation through quality work across their comprehensive service range – from structural alterations and foundations to hard landscaping and driveways – but they had no website and were struggling to establish a professional online presence that matched their expertise.
The Challenge
When DFB first contacted our agency, they were operating without any website whatsoever.
Their lead generation relied heavily on social media posts showcasing completed block paving, concrete work, and structural projects, plus word-of-mouth referrals.
While their Facebook and Instagram accounts displayed impressive brickwork and landscaping transformations, they were missing out on the countless Dorking and Surrey homeowners actively searching Google for specialist building services.
The business owners were confused about where to start with their digital presence.
They knew they needed a website but were overwhelmed by the technical aspects and uncertain how to compete with established competitors who dominated Google’s first page. Their Google My Profile was unoptimized, and they had no systems in place for managing or following up on enquiries efficiently.
Our Comprehensive Solution
We started from absolute scratch, beginning with optimizing their Google My Profile to ensure immediate visibility in local searches. This quick win gave them instant presence when Dorking residents searched for nearby specialists in block paving, concrete work, or structural alterations.
Next, we built a conversion-optimized website from the ground up, implementing proven CRO techniques throughout.
We strategically placed prominent call-to-action buttons on every page, used compelling copywriting best practices to address customer pain points, and designed clear enquiry forms that reduced friction for potential customers.
The site showcased DFB’s diverse portfolio with high-quality project galleries for each service area, structured to guide visitors toward making contact.
Lead Generation Systems & CRM Implementation
Beyond the website, we established comprehensive lead generation systems including optimized contact forms that capture essential project details.
We implemented a professional CRM system to ensure no enquiry falls through the cracks, complete with automated workflows and follow-up sequences.
Most importantly, we established processes ensuring all customer enquiries are responded to within 24 hours – a crucial competitive advantage in the building industry where quick response times often determine who wins the job.
The team was trained on lead qualification techniques and professional email templates to maintain consistent communication quality.
SEO Strategy & Content Development
Our SEO strategy focused on dominating local search results across their full service range.
Through comprehensive research, we identified that Dorking residents frequently searched for terms like “block paving Dorking,” “drainage contractors Surrey,” “structural alterations near me,” and “driveway installation Dorking.”
We developed targeted content for each service area, using copywriting best practices to convert visitors while ranking for relevant searches.
Conversion Rate Optimization
We applied proven CRO techniques throughout the site design.
Prominent “Get Free Quote” buttons appear above the fold on every page, testimonials are strategically placed to build trust, and service pages include clear benefit statements that address common customer concerns.
Project galleries include prominent contact buttons, making it easy for impressed visitors to enquire about similar work.
The Results
Within six months of launching their complete digital system, DFB achieved first-page rankings for multiple high-value keywords across Dorking and surrounding areas.
They now consistently rank in the top 3 for “block paving Dorking,” “structural alterations Surrey,” and dominate local map results for groundwork and drainage searches.
Streamlined Lead Management
The CRM system and response processes have transformed their customer acquisition.
Every enquiry is automatically logged, assigned, and tracked through to completion.
The 24-hour response guarantee has become a key selling point, with many customers commenting on their professionalism compared to competitors who take days to respond.
Increased Conversion Rates
The combination of CRO techniques and professional copywriting has significantly improved their website’s conversion rate.
Prominent CTAs and trust signals guide more visitors to make enquiries, while the streamlined contact forms capture higher-quality leads with project details already provided.
From Social Media Dependency to Systematic Growth
The transformation has been remarkable. DFB now receives multiple qualified enquiries every week through their optimized website and lead generation systems.
The phone rings regularly with prospects actively seeking their specialized skills, and every lead is professionally managed through their CRM system, ensuring maximum conversion rates and customer satisfaction.
Partnership for Growth
This success story demonstrates how combining SEO, CRO, and professional lead management systems can transform a local business.
DFB went from having no online presence and manual processes to becoming Dorking’s go-to choice for comprehensive building services with systematic growth and professional customer management.
Ready to implement a complete digital growth system for your business? Contact us to discuss how we can create similar results with SEO, CRO, and lead management solutions.
