Generate enquiries fast with Google Ads
Stop wasting budget. Start buying profitable enquiries.
Google Ads works best when it is built around high intent searches, tight targeting, strong landing pages, and accurate conversion tracking. We focus on outcomes, not vanity metrics.
More calls and forms
From people searching right now.
Cleaner lead quality
Less tyre kickers, more ready to book.
Quick Google Ads self check
If you answer “no” to two or more, your ads are probably leaking budget.
You can see calls and forms as conversions in Google Ads.
Your keywords match what you actually sell, not vague terms.
Your location targeting is tight and excludes irrelevant areas.
Your landing page makes it obvious what to do next.
I will show you the biggest waste and the quickest wins.
What Google Ads is
Google Ads are a pay per click advertising platform that lets you appear at the top of Google when people search for your service – and you only pay when someone clicks.
What it does
Generates enquiries quickly while SEO compounds in the background.
Targets high intent searches (service plus location, urgent needs).
Lets you control budget, schedule, location, and lead quality.
What it is not
Not “set and forget” – it needs optimisation to stay profitable.
Not just “more clicks” – the goal is enquiries and booked work.
Not guesswork – tracking must be set up properly.
The simple goal
Buy profitable enquiries with tight targeting and accurate tracking.
How we make Google Ads profitable in 3 steps
Structure, tracking, and ruthless optimisation.
Audit and strategy
We define your profitable services, ideal locations, and the searches that indicate high intent.
Build and launch properly
We create clean campaign structure, strong ads, and tracking that shows what is actually working.
Campaign build
- Tightly themed ad groups
- Negative keywords to cut waste
- Ad extensions for trust and clicks
Tracking setup
- Call tracking where appropriate
- Form tracking and key events
- Simple reporting tied to enquiries
Optimise for profit
We improve results week by week: cutting waste, increasing conversion rate, and scaling what works.
Reduce waste: negatives, locations, schedules, and irrelevant searches.
Improve performance: ads, landing pages, and quality signals.
Scale what works: allocate budget to the best keywords and areas.
What you get
Not “management”. Real work that improves enquiries and profitability.
Campaign build
Tracking and landing pages
Ongoing optimisation
Our promise on ads
If we cannot track enquiries properly, we fix that first. Decisions should be based on leads, not clicks.
Google Ads FAQ
How much should I spend?
It depends on your service, location, and competition. The right budget is one that buys enquiries at a cost you can profit from. We start controlled, prove performance, then scale.
How long until I see leads?
Often within days of launch. The bigger improvements come from optimisation, better landing pages, and tightening targeting over the first few weeks.
Do you run ads to my homepage?
Usually not. A focused landing page that matches the search intent normally converts better. If your homepage is already built to convert, we can use it.
What makes Google Ads unprofitable?
Poor tracking, broad keywords, weak negatives, loose location targeting, and landing pages that do not build trust quickly.
Ready for more enquiries from Google?
Fill out the form below and tell me what you do and where you want more customers. I will reply within 24 hours.
