Leads are great— but only if they actually book.
TL;DR (Key Stats)
- 50 % of trade quotes go “dark” without follow-up.
- 5-minute response ↑ close-rate by 21 %.
- Drip of 3 SMS + 2 emails recovers 46 % of “cold” leads.
- Tools: GoHighLevel, MailerLite, CallRail CRM.
1 · Speed-to-Lead Matters
| Response delay | Conversion rate |
|---|---|
| ≤ 5 min | 30 % |
| 30 min | 19 % |
| 24 h | 7 % |
Set SMS auto-reply: “Thanks for enquiring—pick your survey slot here → Calendly link”.
2 · 3-Step Drip Sequence
| Day | Channel | Purpose |
|---|---|---|
| 0 (instantly) | SMS | Confirm receipt + booking link |
| 1 | Case study + testimonial | |
| 3 | SMS | “Any questions before we visit?” |
Pro tip: personal sign-off (“Jeremy @ Onexius”) triples reply rates.
3 · Re-Quote Re-Engage
- Tag unclosed quotes > 14 days.
- Send “price-lock expires Friday” email.
- Average recovery: 18 % dormant leads re-activate.
4 · Live Demo: Roofing Client
| Metric | Pre-automation | Post-automation |
|---|---|---|
| Leads/mo | 51 | 51 |
| Jobs booked | 14 | 21 |
| Close rate | 27 % | 41 % |
ROI: +£11 300/month with zero extra ad spend.
FAQs
Will automation sound robotic?
Not if copy is conversational; we personalise with %first_name% and local references.
Which CRM is best?
GoHighLevel for all-in-one; HubSpot if you need advanced sales pipeline.
Ready to close more without lifting a finger?
📅 Get Your Free Automation Map
Onexius—more leads, more bookings, less hassle.
