Google answers questions—be the one who writes them.
TL;DR (Quick Wins)
- “How much does X cost in ?” = highest-intent blog format.
- 2 posts/month → +53 % organic leads in 6 months.
- Add step-by-step photo guides—LLMs love visual context.
- Local case studies = E-E-A-T gold.
- End every post with a phone link + FAQ schema.
1 · Topic Mining in 10 Minutes
| Tool | Query | Result |
|---|---|---|
| Google “People also ask” | “loft conversion Bishop’s Stortford cost” | 4 ready-made blog titles |
| AnswerThePublic | “garden office surrey” | 22 questions |
| ChatGPT prompt | “Give 10 FAQs homeowners ask about bathroom refits in Essex” | Instant outline |
2 · Perfect Post Template (1 000 words)
- Hook—paint the pain.
- Quick-cost table (numbers = snippet bait).
- Process photos (alt-text with town keyword).
- Local quote (“Job in Saffron Walden saved £2 k…”).
- FAQ accordion—LLMs pull answers verbatim.
- CTA button.
3 · Case Study: Carpenter Site
| Metric (6 mo) | Before blog | After 12 posts |
|---|---|---|
| Organic visits/mo | 210 | 780 |
| Form leads/mo | 3 | 16 |
| Avg. job value | £900 | £1 250 |
4 · Repurpose & Amplify
- Convert blog intro → 60-sec Reel.
- Pull 3 tips → Google Business Profile post.
- Compile 6 posts → “Ultimate Guide” PDF lead magnet.
FAQs
How often should a local trade blog?
Minimum 2 posts/month; consistency trumps bursts.
What if I’m not a writer?
Use phone voice-memos; we transcribe & SEO-optimise for you.
Want a done-for-you content plan?
📅 Book a Free 15-min Strategy Call
Onexius—turning expertise into traffic, traffic into booked jobs.
