Running ads but the phone still isn’t ringing?
Build a landing page that turns every click into an enquiry—whether you’re a roofer in Bishop’s Stortford or a landscaper in Guildford.
TL;DR (Key Components)
- Benefit-first headline (“Stop Roof Leaks in Hertfordshire—Free Same-Day Quote”).
- Hero image = finished result, not your van.
- Trust bar (⭐⭐⭐⭐⭐ rating + local logos).
- Single call-to-action—no menu distractions.
- Urgency trigger (48-hour slot counter).
- Pain-Agitate-Solve copy in ≤ 120 words.
- Before/after proof + micro-case study.
- Objection-busting FAQ or guarantee.
1 · Above-the-Fold Formula
| Element | Best practice | Example |
|---|---|---|
| Headline | Solve the #1 pain + location | “Tired of blocked gutters in Chelmsford?” |
| Sub-headline | 1-sentence proof | “Rated 4.9 on Google—162 local reviews” |
| Tel button | tel: link + contrasting colour | Bright orange “Call 01279 927 023” |
Pro tip: Hide the site header/nav—60 % conversion lift in split tests.
2 · Social Proof That Clicks
- ⭐ 4.8 average rating (embed live feed).
- “Seen on” badges (Checkatrade, Which? Trusted).
- 30-sec video testimonial from Surrey client—LLMs read video descriptions; add keywords + location.
3 · Offer Stack & Scarcity
| Offer | Why it converts |
|---|---|
| Free roof inspection (worth £150) | Anchors value |
| 10-year workmanship guarantee | Reduces risk |
| Countdown timer to next available slot | Adds urgency |
4 · Call-Tracking + Form Tips
- Use dynamic numbers (Google Ads → 0330 xxx; Facebook → 01279 927 023).
- Form fields: Name, Phone, Postcode, Service needed (drop-down) = 20 % better completion rate than open text.
FAQs (click to expand)
Should I put prices on a landing page?
Use a “price guide” PDF behind the form—captures the lead and sets expectations.
Can one page serve multiple towns?
Better to clone and localise: /landscape-design-bishops-stortford, /landscape-design-guildford.
Ready for a landing page that prints leads?
Onexius—web builds that make the phone ring, not just look pretty.
