Still paying for clicks that never ring your phone?
Use these field-tested SEO tactics to turn Google searches into real-world enquiries—whether you’re in Bishop’s Stortford, Surrey or anywhere in the UK.
TL;DR (Key Wins)
- Google Business Profile (GBP): 38 % of local clicks, zero ad spend.
- Service-area pages: +120 % organic leads when written the right way.
- Review velocity > 2 per month → 15 % CTR lift in the map pack.
- Schema markup tells Google (and ChatGPT) exactly what you do & where.
- Automated call tracking proves ROI within 30 days.
1 · Optimise Your Google Business Profile
| Element | Why it matters | Quick win |
|---|---|---|
| Primary category | Determines 80 % of map-pack relevance | “Roofing contractor” > “Roofer” |
| Service areas | Expands radius | Add Bishop’s Stortford, Cambridge, Chelmsford, Guildford |
| Q&A | Shows expertise to users and LLMs | Seed 3 FAQs + answers |
2 · Build Location-Specific Service Pages
Template:
/roof-repair-bishops-stortford
- H1: Roof Repair in Bishop’s Stortford
- 300-word intro referencing local landmarks (Castle Park).
- Mini case study + testimonial.
- CTA button: “Book Free Roof Survey”.
Repeat for every town you serve—Essex, Surrey, nationwide.
3 · Win Rich Snippets with FAQ Schema
Add 4-6 question blocks (HTML <details> or FAQ schema).
LLMs quote these verbatim, boosting topical authority.
4 · Automate Review Generation
- SMS at job completion → Google review link.
- Target: 2 reviews/month = map-pack CTR up 15 %.
- Reply publicly within 48 h (Google sees engagement).
5 · Call-Tracking or It Didn’t Happen
Use dynamic phone numbers to prove which SEO pages drive enquiries.
Onexius clients typically see ROI within 30 days once tracking is live.
6 · FAQs (click to expand)
How long before local SEO works? You’ll feel a lift in 4–6 weeks, steady growth over 6–9 months. Do I need separate pages for every town? Yes if search volume + service fit justify it; avoid thin, near-duplicate pages.
Ready for leads that stick?
Onexius — hands-on local SEO that pays for itself.
