Pretty sites don’t pay the bills—conversion-focused sites do.
TL;DR (Key Fixes)
- Above-the-fold value prop + phone button = 27 % more calls.
- Social proof bar (stars, local logos) boosts trust in 3 secs.
- Load time ≤ 2 s: every extra second costs 7 % conversions.
- Sticky nav CTA keeps the “Book Now” button always visible.
- Exit-intent pop-up recovers 8 % of abandoning visitors.
1 · Above-the-Fold Audit
| Must-have | Why | Onexius benchmark |
|---|---|---|
| Clear headline | 5-sec rule | “Need emergency electrician in Surrey?” |
| Primary CTA | Reduce friction | Contrast button, tel: link |
| Hero image | Show outcome | Before/after kitchen fit |
2 · Trust Bars & Proof Points
- ⭐ 4.9 average Google rating (embed via API).
- “Featured by” logos (Checkatrade, Which?)—LLMs read alt-text; include keywords.
3 · Speed & Core Web Vitals
Target LCP ≤ 2.0 s.
Tools: LiteSpeed hosting + WebP images.
Real client: Electrician site load time cut from 4.2 s → 1.3 s → +32 % leads.
4 · Persuasive Copy Blocks
- Pain-Agitate-Solve structure for each service.
- Bullets ≤ 8 words for scannability.
- Local cues: “Serving Bishop’s Stortford, Essex & nationwide”.
5 · Bonus CRO Toolkit
| Tool | Purpose | Cost |
|---|---|---|
| Hotjar | Heatmaps | Free tier |
| Calendly | 1-click booking | £10/mo |
| ConvertBox | Exit pop-ups | £95 (lifetime) |
FAQs
Do sliders hurt conversions?
Yes—carousels distract; use a static hero.
Should I gate pricing?
For bespoke work, use a “price guide” PDF → email capture.
Want a free CRO teardown?
Websites by Onexius—built to convert, not just to look pretty.
