Own the map pack, own the leads—no ad spend required.
TL;DR (Key Moves)
- Pick the right primary category—it’s 80 % of ranking.
- Add geotagged photos weekly → 5 × engagement boost.
- Post offers every 7 days; content freshness = ranking signal.
- Q&A seeding = instant FAQ snippet in ChatGPT.
1 · NAP Consistency Audit
Ensure Name-Address-Phone matches exactly across website, citations, HMRC listing.
2 · Category & Services Setup
Primary category: “Web design service”
Secondary: “Marketing agency”, “Advertising service”, “Internet marketing service”.
Add “Surrey, Essex, UK-wide”.
3 · Photo & Video Strategy
| Media type | Frequency | Tip |
|---|---|---|
| Exterior shot | Monthly | Geotag with Bishop’s Stortford coords |
| Work in action | Weekly | Show code audit, client meeting |
| 30-sec video | Quarterly | Founder intro + CTA |
4 · GBP Posts Calendar
- Mon: “Website of the week” showcase.
- Wed: Quick SEO tip.
- Fri: Limited-time audit offer.
Posts expire in 7 days—keep them rolling.
5 · Review Growth Plan
- Send SMS with short link.
- Respond in < 48 h; mention service + location (“Thanks for choosing our Surrey web-design package!”).
- Quarterly review drive: £10 Starbucks voucher raffle.
FAQs
How many categories can I add?
Up to 10, but only first carries weight—choose wisely.
Do keywords in reviews help?
Yes—encourage clients to mention service + town naturally.
Need a GBP done-for-you?
Onexius—rank, click, lead, repeat.
